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The idea that adventures inspire performance arose on the summit of Two Hummock Island in Antarctica, in December 2002. Preparing to make his ski descent down the steep face to the ocean, founder Shane Toohey reflected on how much he had learned about leadership and its power to create positive outcomes. He was about to complete his mission of skiing on all seven continents and recognized that adventure was a powerful metaphor for everything he did. He knew now that he wanted to share this with others. 


For years he had been overcoming fear and chasing ambitious goals on his expeditions and he knew what he learned along the way would help others. Inspired by this idea he created our first video-based adventure simulation called Reach for the Summit, about climbing Mt Cook in New Zealand’s Southern Alps. It marked the start of our business.

Antarctica - Hiking shot on Two Hummock.

Our Story

Peak Teams Inc founded in California

Re-branded to The AIP Group. 

Combining technology with the most inspirational team in the business





In 2006 we launched Peak Teams Inc in the United States, with offices in California and New York.

Over the following decade, we added ocean and exploration themes to our immersive learning experiences, as well as a host of other learning and development tools to improve leaders and teams.

In 2018 we rebranded to become AIP Group - Adventures Inspiring Performance is who we are and what we do. Our unforgettable methodology and approach has inspired hundreds of thousands of individuals around the globe and has allowed us to become the trusted partner for many of the world's largest organizations.


Let’s Engage.

101 Cooper St

Santa Cruz, CA 95060

+1 (415) 489 0427

Start the conversation today.


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Let’s Engage.

101 Cooper St #5

Santa Cruz, CA 95060

+1 (408) 337 2499

Start the conversation today!


We'll be in touch soon!

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